Comments Audit
Last reviewed: January 2026
How to audit comment quality and spot spam or low-signal engagement.
Suggested image: screenshot of comments analytics + a grouped comments view.
Why comment quality matters
Comments are a stronger signal than likes, but only if they’re real and relevant.
Spam patterns, engagement pods, and repetitive comments can inflate metrics without building trust.
What to look for
Repeated phrases, emoji-only floods, generic one-word comments, and unusual clustering across posts.
A good audit looks at patterns over time, not one post.
How Heroic Signal™ helps
Heroic Signal™ can aggregate and group comments so you can review quality, spot repeated patterns, and document findings for partners.
Run an audience audit in minutes
Create an account, upload your Instagram export, and generate clean reporting: unfollow timelines, engagement totals, burst flags, and a shareable verification badge.