Why comment quality matters

Comments are a stronger signal than likes, but only if they’re real and relevant.

Spam patterns, engagement pods, and repetitive comments can inflate metrics without building trust.

What to look for

Repeated phrases, emoji-only floods, generic one-word comments, and unusual clustering across posts.

A good audit looks at patterns over time, not one post.

Reviewing at scale

Heroic Signal™ aggregates and groups comments so you can review quality, spot repeated patterns, and document findings for partners.