book

Engagement Time Tracking

Last reviewed: January 2026

How to track time spent engaging on Instagram and connect activity to growth and retention.

Suggested image: screenshot of the Timecard page + a simple daily activity view.

Why track engagement time?

Most creators track outputs (posts, reach, likes). Few track inputs (time spent engaging).

Engagement time makes community work legible: you can show the activity behind growth and retention.

What counts as engagement

Engagement includes meaningful comments, replying to stories, responding to DMs, and welcoming new followers with a human touch.

It can also include time spent engaging on niche hashtags or on audiences adjacent to your collaborators.

How Heroic Signal™ helps

Heroic Signal™ can visualize activity over time (including time spent) so you can correlate community effort with follower churn, engagement totals, and growth phases.

Run an audience audit in minutes

Create an account, upload your Instagram export, and generate clean reporting: unfollow timelines, engagement totals, burst flags, and a shareable verification badge.

View all Quick Sheets