Follower Analysis
Last reviewed: January 2026
How to evaluate individual followers, flag suspicious accounts, and identify important people in your audience.
Why individual follower analysis matters
An audience audit is strongest when it answers two questions: is the audience real, and who in the audience actually matters?
A small set of high-quality followers (brands, collaborators, press, collectors) can be disproportionately valuable.
Authenticity vs. importance
Authenticity is about whether an account looks real and behaves like a real person or organization.
Importance is about whether that follower is relevant to your goals. Good reporting keeps those separate so you can act.
How Heroic Signal™ helps
Heroic Signal™ aggregates follower-level information into reporting views so you can evaluate authenticity signals and identify high-value accounts without relying on a single score.
Run an audience audit in minutes
Create an account, upload your Instagram export, and generate clean reporting: unfollow timelines, engagement totals, burst flags, and a shareable verification badge.